Hi, I'm Carmen — a Creative Strategist & Performance Designer focused on paid ads, performance-driven content, and production.

01 — What I do

I cover every step of the creative process — from strategy to production to performance.
Whether it’s creative strategy, ad design, or building videos that convert.

Top Clients

Zola (Growth – Paid Social)

Expanded brand awareness through cross-platform campaigns and data-driven creative strategy.

Gameloft – Social Ads

Fast-paced video production for Meta campaigns and in-app game placements, driving player engagement.

BetterSleep – Growth Creative Strategy & Production

Oversaw the full creative process from concept to performance for high-impact paid social campaigns within the UA team.

+4 years

Performance creatives

+1700

Performance-driven videos

+120

Creative tests

UGC-Style Ads

This is Julia...

Narrator UGC - Strong storytelling with 12 sec avg. view

The Knot promo

48 video production for this campaign

WeGLOW app

Fitness app

Podcast style

Mash up of winning creative with gaming split screen to improve performance

Want to work together? Drop me a message and I’ll get back to you soon.