Hi, I'm Carmen — a Creative Strategist & Performance Designer focused on paid ads, performance-driven content, and production.
01 — What I do
I cover every step of the creative process — from strategy to production to performance.
Whether it’s campaign planning, ad design, or building assets that convert.
+4 years
Performance creatives
+1300
Performance-driven videos
+80
Creative tests
UGC-Style Ads
This is Julia
Trend UGC - Strong storytelling with 12 sec avg. view
Something's wrong
Winning ad - BetterSleep
Morning person
Time frame hook.
Podcast
Mash up of winning creative with gaming split screen to improve performance