Hi, I'm Carmen — a Creative Strategist & Performance Designer focused on paid ads, performance-driven content, and production.

01 — What I do

I cover every step of the creative process — from strategy to production to performance.
Whether it’s creative strategy, ad design, or building videos that convert.

Top Clients

Zola (Growth – Paid Social)

Expanded brand awareness through cross-platform campaigns and data-driven creative strategy.

Gameloft – Social Ads

Fast-paced video production for Meta campaigns and in-app game placements, driving player engagement.

BetterSleep – Growth Creative Strategy & Production

Oversaw the full creative process from concept to performance for high-impact paid social campaigns within the UA team.

+4 years

Performance creatives

+1700

Performance-driven videos

+120

Creative tests

UGC-Style Ads

This is Julia...

Narrator UGC - Strong storytelling with 12 sec avg. view

Something's wrong with her...

Winning ad - BetterSleep

Morning person routine

Time frame hook.

Podcast stye

Mash up of winning creative with gaming split screen to improve performance

Want to work together? Drop me a message and I’ll get back to you in no time.