BetterSleep: Partnership Lea Salonga

We partnered with Lea Salonga to amplify the launch SleepTale, aiming to drive awareness and conversions through paid and organic channels of BetterSleep.

02 — My Role

Led creative production across multiple formats, including a teaser for social, long-form YouTube videos, and paid social ads for Meta.

Lea Salonga Teaser – BetterSleep Partnership

Produced and edited a teaser to launch the Lea Salonga partnership across social. Focused on creating an emotional, platform-native video that aligned with the overall campaign direction — the teaser went on to become one of the top-performing creatives.